Featuring solid coverage with 718,184 available records, the Baby On Board targets contacts active in baby products and parenting. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Expecting mom's.
| Category | Babies |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $140/M |
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