Featuring solid coverage with 331,268 available records, the CustomSelect Expectant Parents targets contacts active in baby products and parenting. Women who have signed up on a major baby website to receive a magazine subscription as well as newsletters, coupons and other offers. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Women who have signed up on a major baby website to receive a magazine subscription as well as newsletters, coupons and other offers.
| Category | Babies |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $155/M |
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