The Alesco American Express Book Readers delivers a curated database of subscribers in book buying and reading, offering broad reach spanning 6,845,681 records. Consumers who regularly visit book stores to purchase books and magazines for school, pleasure reading, or reference materials. Designed for direct mail campaigns, this data helps you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Consumers who regularly visit book stores to purchase books and magazines for school, pleasure reading, or reference materials.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $135/M |
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