The Direct Mail Book Club - Book Lovers By Interest is a large-scale mailing list featuring subscribers in book buying and reading. Masterfile of avid book readers that regularly purchase books through book clubs, catalogs, or through online services. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Masterfile of avid book readers that regularly purchase books through book clubs, catalogs, or through online services.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $110/M |
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