MDR's Consumer Bookbuyers provides broad reach spanning 6,361,172 records, connecting marketers with buyers in book buying and reading. Individuals who have recently purchased one or more books. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Individuals who have recently purchased one or more books.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $145/M |
Get record counts, pricing, available selections, and delivery timelines for MDR's Consumer Bookbuyers.
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