Featuring massive nationwide reach across millions of records, the Readers Choice - Postal & Email Mailing List targets subscribers active in book buying and reading. Avid readers who have filled out a questionnaire detailing their specific interest in certain areas of reading. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Avid readers who have filled out a questionnaire detailing their specific interest in certain areas of reading.
| Category | Book Buyers-Consumer |
| Segment | Consumer |
| Universe Size | 20,000,000+ |
| Base CPM | $140/M |
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