Featuring broad reach spanning 3,943,162 records, the New Rich targets contacts active in business leadership and entrepreneurship. Entrepreneurs and top business heads with homes in the suburbs. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Entrepreneurs and top business heads with homes in the suburbs.
| Category | Business Leaders |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $75/M |
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