The Family First - College Bound Kids delivers a curated database of contacts in children's products and parenting, offering broad reach spanning 1,109,401 records. These families have at least one child starting college within the next year (Fall 2019 or Winter 2020). This list is built for targeted marketing outreach, enabling marketers to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
These families have at least one child starting college within the next year (fall 2019 or winter 2020).
| Category | Children |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $155/M |
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