The Highlights Family Masterfile delivers a curated database of buyers in children's products and parenting, offering solid coverage with 858,061 available records. These mail order buyers believe in the timeless tradition of enjoying quality family time. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
These mail order buyers believe in the timeless tradition of enjoying quality family time.
| Category | Children |
| Segment | Consumer |
| Universe Size | 800,000+ |
| Base CPM | $155/M |
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