Featuring broad reach spanning 9,764,620 records, the Blue Collar Donors To Charity targets donors active in philanthropic giving and charitable donations. Blue collar workers who generously donate to their favorite charities. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Blue collar workers who generously donate to their favorite charities.
| Category | Contributors (Philanthropic) |
| Segment | Consumer |
| Universe Size | 9,000,000+ |
| Base CPM | $105/M |
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