Featuring broad reach spanning 1,751,399 records, the Subprime Donors targets donors active in philanthropic giving and charitable donations. Donors, with low to lower middle incomes, are likely to fall into the Credit Score Index (CSI) level of 650 or below. Use this list to power customer prospecting initiatives and engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Donors, with low to lower middle incomes, are likely to fall into the credit score index (csi) level of 650 or below.
| Category | Contributors (Philanthropic) |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $75/M |
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