The Annie's Buyer and Subscriber Masterfile is a substantial mailing list featuring buyers in crafts, hobbies, and model building. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Craft enthusiasts turn to annie's catalogs and magazines for the latest tools, techniques, patterns and supplies. Annie's also serves enthusiastic crafters seeking inspiration and community through their creative projects.
| Category | Crafts, Hobbies & Models |
| Segment | Consumer |
| Universe Size | 400,000+ |
| Base CPM | $155/M |
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