Featuring solid coverage with 650,000 available records, the Literary Pursuits - Do It Yourself Book Buyers targets buyers active in crafts, hobbies, and model building. Folks with do-it-yourself interests as well as literary pursuits. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Folks with do-it-yourself interests as well as literary pursuits.
| Category | Crafts, Hobbies & Models |
| Segment | Consumer |
| Universe Size | 600,000+ |
| Base CPM | $110/M |
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