The 90 Days Late and Counting is an expansive mailing list featuring contacts in credit card usage and personal finance. Credit card users who are near to falling behind on their maxed out credit cards and had to choose an alternate way to pay for a recent purchase. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Credit card users who are near to falling behind on their maxed out credit cards and had to choose an alternate way to pay for a recent purchase.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $170/M |
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