Credit Concerns - Late Payments provides broad reach spanning 2,502,578 records, connecting marketers with contacts in credit card usage and personal finance. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Individuals who have fallen behind on payments related to credit cards, unsecured personal loans, auto loans, student loans, home equity loans, or other financial obligations, often seeking assistance to improve their situation.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $215/M |
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