Datacomm New Bank Card Issues provides broad reach spanning 5,218,772 records, connecting marketers with contacts in credit card usage and personal finance. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers who received a new bank card within the recency selected; this card is in addition to various other credit cards they may already have and indicates their ongoing financial activity and credit management.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 5,000,000+ |
| Base CPM | $125/M |
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