Featuring broad reach spanning 3,508,478 records, the First Time Credit Card Users targets contacts active in credit card usage and personal finance. Young adults who recently received their first credit card, and are looking build their credit scores. This list is built for direct mail campaigns, enabling marketers to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Young adults who recently received their first credit card, and are looking build their credit scores.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $120/M |
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