Galaxy - Consumers and The "B" Word - Thinking Bankruptcy provides massive nationwide reach across millions of records, connecting marketers with contacts in credit card usage and personal finance. Consumers who have indicated they have considered or thought about bankruptcy in the last 12 months. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Consumers who have indicated they have considered or thought about bankruptcy in the last 12 months.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $110/M |
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