The Money Up Front - Payday Advance delivers a curated database of contacts in credit card usage and personal finance, offering solid coverage with 515,824 available records. Payday advance consumers who have come into some financially difficult times, and need to take costly, advances on paychecks. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Payday advance consumers who have come into some financially difficult times, and need to take costly, advances on paychecks.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 500,000+ |
| Base CPM | $135/M |
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