The NCRI Sub-Prime Multi-Channel Buyers delivers a curated database of buyers in credit card usage and personal finance, offering broad reach spanning 3,154,600 records. Regardless of their credit challenges, this sub-prime to lower-ranking credit group is actively purchasing across two or more purchase channels. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Regardless of their credit challenges, this sub-prime to lower-ranking credit group is actively purchasing across two or more purchase channels.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $90/M |
Get record counts, pricing, available selections, and delivery timelines for NCRI Sub-Prime Multi-Channel Buyers.
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