The PayDay - Cash Advance delivers a curated database of contacts in credit card usage and personal finance, offering broad reach spanning 5,689,541 records. Cash advance consumers who use their paychecks as a way of borrowing money; they must also have an active bank account, direct deposit and a job. Designed for direct mail campaigns, this data helps you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Cash advance consumers who use their paychecks as a way of borrowing money; they must also have an active bank account, direct deposit and a job.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 5,000,000+ |
| Base CPM | $135/M |
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