The Subprime America - Credit Card Declined Consumers is a substantial mailing list featuring contacts in credit card usage and personal finance. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
American consumers with credit crisis which has resulted in increased debt, decreased fico scores and the inability to achieve acceptable credit worthiness, seeking solutions to improve their financial standing.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $100/M |
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