The Target PayDay Loan Responders delivers a curated database of inquirers in credit card usage and personal finance, offering solid coverage with 856,800 available records. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
These consumers reached out to secure a 'payday' for some quick emergency cash to pay off credit cards, avoid bounced check fees, medical bills, small emergencies, and unexpected expenses.
| Category | Credit Card Holders |
| Segment | Consumer |
| Universe Size | 800,000+ |
| Base CPM | $135/M |
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