Brain Games provides solid coverage with 371,829 available records, connecting marketers with buyers in book buying and reading. These buyers have purchased books that have games that focus on developing and maintaining optimum brain functioning. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Consumers who purchase adult and children games and puzzles.
| Category | Game Buyers, Contest and Puzzle Participants |
| Segment | Consumer |
| Universe Size | 100,000+ |
| Base CPM | $135/M |
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