The Hearst Sweeps Yes Masterfile is a substantial mailing list featuring subscribers in game buyers, contest and puzzle participants. Responders who are subscribers to one or more Hearst magazines and who have also entered a Hearst contest or sweeps. Designed for customer prospecting initiatives, this data helps you engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Responders who are subscribers to one or more hearst magazines and who have also entered a hearst contest or sweeps.
| Category | Game Buyers, Contest and Puzzle Participants |
| Segment | Consumer |
| Universe Size | 100,000+ |
| Base CPM | $160/M |
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