Featuring broad reach spanning 2,203,506 records, the Quintessential Impulse Buyers AWI targets buyers active in game buyers, contest and puzzle participants. These consumers are attracted to deals and want to hear about in store contests, sweepstakes, limited time promotions or buy one get one free offers. Designed for multi-channel marketing campaigns, this data helps you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
These consumers are attracted to deals and want to hear about in store contests, sweepstakes, limited time promotions or buy one get one free offers.
| Category | Game Buyers, Contest and Puzzle Participants |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $125/M |
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