The Sweepstakes Responders - IMS delivers a curated database of inquirers in game buyers, contest and puzzle participants, offering massive nationwide reach across millions of records. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Database of consumers who have responded to various postal/mail order sweepstakes and contests for prizes like cash, gift cards, coupons, vacations, and other enticing offers.
| Category | Game Buyers, Contest and Puzzle Participants |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $260/M |
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