African American Connection provides broad reach spanning 2,327,678 records, connecting marketers with contacts in general merchandise mail order buyers. African American consumers who purchase goods and services. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
African american consumers who purchase goods and services.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $135/M |
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