The AIM Select - Direct Marketing Responder Masterfile is an expansive mailing list featuring buyers in general merchandise mail order buyers. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Mail order buyers and responders who enjoy receiving and responding to direct marketing offers ranging from mail order products to insurance to surveys and promotional materials.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 100,000,000+ |
| Base CPM | $105/M |
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