Reach contacts in general merchandise mail order buyers with this consumer mailing list, offering solid coverage with 295,638 available records. Individuals born between 1946-1964, the Baby Boom generation, are nearing retirement with a net worth of 500K+. Whether you're running consumer acquisition programs or building awareness, this list lets you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Individuals born between 1946-1964, the baby boom generation, are nearing retirement with a net worth of 500k+.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 200,000+ |
| Base CPM | $125/M |
Get record counts, pricing, available selections, and delivery timelines for Baby Boomer Big Spenders.
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