The Blair Data Axle Behavioral Models is a large-scale mailing list featuring contacts in general merchandise mail order buyers. TargetReady Models have been applied to the highly responsive Blair file. Marketers leverage this data for customer prospecting initiatives, gaining the ability to engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Targetready models have been applied to the highly responsive blair file.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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