The Blair Masterfile is a large-scale mailing list featuring buyers in general merchandise mail order buyers. Whether you're running direct mail campaigns or building awareness, this list lets you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Masterfile incorporates buyers of a variety of apparel and home products from a collection of catalogs including womenswear, menswear and home along with seasonal items and accessories.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 1,000,000+ |
| Base CPM | $135/M |
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