Featuring solid coverage with 655,633 available records, the Burpee targets buyers active in general merchandise mail order buyers. Mail order catalog buyers of vegetable and flower seeds, bulbs and nursery stock. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Mail order catalog buyers of vegetable and flower seeds, bulbs and nursery stock.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 600,000+ |
| Base CPM | $140/M |
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