Collections Etc. Marketing Genetics Enhanced provides broad reach spanning 2,608,159 records, connecting marketers with buyers in general merchandise mail order buyers. The Collections file has been overlaid to identify merchandise product buyers in various product categories along with their RFM data. Whether you're running multi-channel marketing campaigns or building awareness, this list lets you access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
The collections file has been overlaid to identify merchandise product buyers in various product categories along with their rfm data.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $145/M |
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