The Consumer Centric - Masterfile delivers a curated database of inquirers in general merchandise mail order buyers, offering massive nationwide reach across millions of records. Individuals at a home address (e-mail and postal) who have purchased or responded to online and offline offers in a variety of categories. Whether you're running direct mail campaigns or building awareness, this list lets you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Individuals at a home address (e-mail and postal) who have purchased or responded to online and offline offers in a variety of categories.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 30,000,000+ |
| Base CPM | $135/M |
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