Featuring massive nationwide reach across millions of records, the Data Axle Transactional Database (Marketing Genetics) Reactivation File targets buyers active in general merchandise mail order buyers. Consumer buyerbase providing data solutions for new customer/donor/subscriber acquisition and retention programs. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Consumer buyerbase providing data solutions for new customer/donor/subscriber acquisition and retention programs.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 100,000,000+ |
| Base CPM | $50/M |
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