Ethnic Buyers - Transactional Data provides massive nationwide reach across millions of records, connecting marketers with buyers in general merchandise mail order buyers. Individuals who are all confirmed purchasers by $ level and they are flagged by ethnic group and transaction amount. Designed for consumer acquisition programs, this data helps you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Individuals who are all confirmed purchasers by $ level and they are flagged by ethnic group and transaction amount.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 10,000,000+ |
| Base CPM | $90/M |
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