Featuring solid coverage with 741,491 available records, the Fun.com Data Axle Behavioral Models targets contacts active in general merchandise mail order buyers. Behavioral Models that have been applied to the highly responsive FUN.com file. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Behavioral models that have been applied to the highly responsive fun.com file.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $145/M |
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