The Fun.com Marketing Genetics Enhanced delivers a curated database of buyers in general merchandise mail order buyers, offering solid coverage with 741,491 available records. Enhanced buyers who identify merchandise product in various product categories along with their RFM data. Use this list to power consumer acquisition programs and target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Enhanced buyers who identify merchandise product in various product categories along with their rfm data.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 700,000+ |
| Base CPM | $145/M |
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