Featuring broad reach spanning 4,000,000 records, the Gen Y Pop Culture targets contacts active in general merchandise mail order buyers. Designed for consumer acquisition programs, this data helps you target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
America's youth broken down by all facets of pop culture: the magazines/books, tv shows, music, and shopping behaviors which make these 18 to 28 year olds uniquely influential in shaping trends and preferences.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $120/M |
Get record counts, pricing, available selections, and delivery timelines for Gen Y Pop Culture.
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