Featuring broad reach spanning 9,708,114 records, the Hey Boomer! - Online Buyers targets buyers active in general merchandise mail order buyers. Designed for direct mail campaigns, this data helps you reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Buyers who choose to dot their shopping from home to avoid the sometimes chaotic atmosphere that can be associated with the walk-in shopping experience. They prefer the convenience and comfort of online purchasing.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 9,000,000+ |
| Base CPM | $170/M |
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