Featuring broad reach spanning 3,720,000 records, the It's A Mall World! Retail Buyers @ Postal Address targets buyers active in general merchandise mail order buyers. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Individuals who enjoy going to the mall to buy jewelry, kids clothes, shoes, sportswear, home goods, maternity clothes, bath and body lotions and much more for their families.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $120/M |
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