The Mansumer - Men Charging & Taking Charge - Primary Household Shopper delivers a curated database of buyers in general merchandise mail order buyers, offering broad reach spanning 2,491,820 records. Adult men who are the primary shopper for their household. Marketers leverage this data for multi-channel marketing campaigns, gaining the ability to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Adult men who are the primary shopper for their household.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 2,000,000+ |
| Base CPM | $105/M |
Get record counts, pricing, available selections, and delivery timelines for Mansumer - Men Charging & Taking Charge - Primary Household Shopper.
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