The MDR's Buyers By Personal Interest Area delivers a curated database of buyers in general merchandise mail order buyers, offering broad reach spanning 6,361,172 records. Career-oriented consumers who have recently purchased books, videos, and other products related to a wide variety of popular topics. Use this list to power multi-channel marketing campaigns and access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Career-oriented consumers who have recently purchased books, videos, and other products related to a wide variety of popular topics.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 6,000,000+ |
| Base CPM | $145/M |
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