Pay-Less Spend-More - Discount Shoppers provides broad reach spanning 4,000,000 records, connecting marketers with buyers in general merchandise mail order buyers. Consumers who are comfortable shopping online, but prefer to be given the option to shop in stores or online. Marketers leverage this data for direct mail campaigns, gaining the ability to reach verified, responsive consumer audiences. Ideal for direct marketers, fundraisers, and brands seeking qualified consumer audiences.
Consumers who are comfortable shopping online, but prefer to be given the option to shop in stores or online.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $105/M |
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