PCH.com Masterfile Datamatch provides solid coverage with 386,054 available records, connecting marketers with buyers in general merchandise mail order buyers. Whether you're running customer prospecting initiatives or building awareness, this list lets you engage audiences segmented by behavior and demographics. Recommended for marketers who need verified, deliverable consumer contact data at scale.
Buyers of magazines and general merchandise via the internet after receiving a direct mail piece, watching a tv commercial or viewing an online promotion that piqued their interest.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 300,000+ |
| Base CPM | $110/M |
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