Featuring broad reach spanning 4,232,599 records, the Personal Beauty Care targets buyers active in general merchandise mail order buyers. Buyers of personal care products, cosmetics and jewelry. Marketers leverage this data for consumer acquisition programs, gaining the ability to target households with proven mail and digital responsiveness. Well-suited for brands, agencies, and nonprofits looking to reach engaged consumer segments.
Buyers of personal care products, cosmetics and jewelry.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 4,000,000+ |
| Base CPM | $90/M |
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