Featuring solid coverage with 228,296 available records, the Pittman & Davis Marketing Genetics Enhanced targets buyers active in general merchandise mail order buyers. Buyers who have made recent purchases in your category from a wide variety of catalogs, retail stores and websites. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Buyers who have made recent purchases in your category from a wide variety of catalogs, retail stores and websites.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 200,000+ |
| Base CPM | $140/M |
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