The Real Simple Wiland Modeling Program is a substantial mailing list featuring buyers in general merchandise mail order buyers. Marketers leverage this data for targeted marketing outreach, gaining the ability to connect with individuals who have demonstrated purchasing intent. A strong choice for acquisition campaigns, donor prospecting, and targeted consumer outreach.
Members can now apply their models to real simple's subscriber universe to connect with their ideal customer type for highly successful multichannel marketing campaigns and outreach efforts.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 900,000+ |
| Base CPM | $160/M |
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