The Retail By Mail - Modeling is a large-scale mailing list featuring buyers in general merchandise mail order buyers. This list is built for multi-channel marketing campaigns, enabling marketers to access opt-in consumer records for compliant outreach. Perfect for mailers, catalog marketers, and digital advertisers targeting consumer households.
Known catalog buyers who shop from their home or office file has been overlaid with credit card transactional data, lifestyle data, demographic and behavioral insights to better understand their shopping habits.
| Category | General Merchandise Mail Order Buyers |
| Segment | Consumer |
| Universe Size | 3,000,000+ |
| Base CPM | $120/M |
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